Hello!
I'm André
von Below
Welcome to my digital space. I’m Andre von Below, a seasoned Digital Innovation Strategist with over 7 years of hands-on experience in full-stack digital marketing, from funnel creation to e-commerce strategy and course innovation. I specialize in crafting powerful marketing campaigns that drive product launches, automate systems, and deliver growth-focused solutions for online courses, SaaS products, real estate, finance, and beyond. Let’s work together to transform innovative ideas into scalable results.
MY BIO
I’ve always been driven by a passion for digital transformation—where innovative technology meets impactful strategy. With over seven years in the digital marketing space, I’ve honed my skills in creating holistic marketing ecosystems that propel businesses and products to new heights.
From Co-launching SaaS startup, DNA Super Systems, and co-developing courses like the Ultimate Course Creator, Ultimate Digital Marketer and many more, that achieved a tenfold return on investment, my career has been all about pushing boundaries. My journey began as a freelance digital marketer, where I gained a deep understanding of diverse industries and their unique challenges. From this experience, I carved a path that led to managing advertising budgets exceeding R50,000 monthly, generating high-quality leads for clients across real estate, finance, and other dynamic sectors.
Today, I operate as a Digital Strategist and Managing Director of DNA Super Systems, a Cape Town-based venture that provides comprehensive Saas and marketing solutions focused on driving growth and automation. I’ve collaborated with talented teams, worked across all major advertising platforms—from Google, Facebook, Instagram to TikTok—and specialized in automation that makes marketing smarter and more efficient.
My approach is simple yet effective: strategic planning backed by deep data analysis, a touch of creativity, and an unwavering focus on delivering results that matter. Whether I'm crafting lead-nurturing funnels, conceptualizing innovative course content, or refining ad campaigns,
I bring a clear vision and a collaborative spirit to every project.
I’m also passionate about staying ahead of marketing trends, experimenting with new strategies, and exploring the next wave of technology-driven solutions. In my work with DNA Superheroes, I thrived on blending purpose-driven product development with agile marketing methods, creating impactful solutions on-the-fly during live events and evolving to meet clients' needs in real-time.
If there’s one thing that defines my career, it’s a commitment to turning ambitious goals into measurable outcomes. My experience spans multiple industries, but the core of what I do remains the same: I help businesses transform potential into growth through strategic innovation and automation.
PORTFOLIO
Projects I've Worked On, Transforming Ideas Into Impactful Digital Solutions
About The Project
Website Build, Lead Capture & Differentiated Marketing Strategy
Stock Capital is a financial industry leader, sought a comprehensive lead generation strategy, and my team delivered exactly that. Collaborating closely with the CEO, we crafted an effective approach for capturing and qualifying leads through an innovative mix of quizzes and filtering systems.
Leveraging platforms such as Facebook, Google, Instagram, and email, we created an intuitive quiz funnel that effectively segmented leads into specific qualification categories, ensuring they were immediately redirected to the appropriate next steps.
To maximize campaign impact, we managed a marketing budget of R30,000 to R50,000 every quarter, driving differentiated marketing efforts that spanned content creation, social media, podcasts, value tools, and lead magnets.
This multi-channel strategy successfully generated thousands of high-quality leads for Stock Capital, enhancing their reach and conversion rates.
Our work included designing compelling content that engaged prospects, building trust and adding value at every stage of their journey.
Our structured approach ensured that Stock Capital’s lead generation processes were efficient, scalable, and consistently aligned with their business goals, driving measurable growth for the company.
About The Project
E-Commerce Transformation & Digital Integration.
Myrtle Products, a traditional kite store, approached us for a full digital transformation into an e-commerce powerhouse.
We led the complete redevelopment of their website to support the shift to a dynamic e-commerce platform. This included designing a seamless, user-friendly interface that enhanced the shopping experience for both retail customers and B2B partners.
Our efforts didn’t stop at the website. We implemented robust automation systems that ensured different platforms communicated effortlessly, enabling smooth order processing, invoice generation, and secure link access.
We also built dedicated secure areas for wholesalers and resellers, allowing tailored interactions that supported different facets of their business.
In addition, we crafted a comprehensive social media strategy to grow Myrtle Products' digital presence, incorporating targeted campaigns and content designed to drive traffic and increase brand visibility.
Our integrated approach ensured Myrtle Products not only embraced digital sales but thrived in the e-commerce environment, achieving operational efficiency and creating a strong, scalable digital presence.
About The Project
International Expansion & Digital Redesign
Leeuwkop Hunting Safaris sought to elevate their digital presence to better connect with overseas clients.
We led the transition from their Wix-based platform to a fully redesigned website tailored for international engagement.
The new website focused on effectively communicating the unique offerings of Leeuwkop Hunting Safaris to global audiences, with a polished, visually compelling interface designed to build trust and showcase their services.
Beyond the redesign, we implemented robust lead funnels geared towards capturing interest from international expos, converting those leads into engaged prospects.
The project also involved setting up an integrated booking system that simplified the experience for clients, ensuring a seamless and intuitive process from initial inquiry to reservation.
To support ongoing client engagement, we created automated systems for nurturing leads, ensuring consistent and meaningful communication.
This approach enhancedLeeuwkop Hunting Safaris ability to efficiently manage international client relationships, ultimately contributing to their growth and improved customer experience.
About The Project
Digital Presence & Brand Visibility Enhancement.
SA Treads, a leading digital magazine and news portal for the international tire industry, has been one of my long-standing clients.
Our collaboration involved multiple website redesigns to maintain a fresh, engaging look while optimizing functionality to support the platform's dual role—spreading industry news and running high-visibility ad campaigns for major tire brands.
The focus of our work was on enhancing brand exposure for advertisers, leveraging strategic placements on the website, targeted mailing campaigns, and continuous social media engagement.
I led a consistent posting strategy on Facebook, Twitter, and LinkedIn, ensuring high engagement across platforms and maintaining visibility for SA Treads and their partners.
Additionally, I implemented comprehensive Google Analytics tracking to measure campaign performance and make data-driven improvements.
Our email campaigns, running monthly, provided another effective channel to distribute content, promote partner brands, and keep the readership informed.
This integrated approach successfully strengthened SA Treads' digital footprint, amplified advertiser reach, and drove sustained growth in audience engagement.
About The Project
Website Development & Guest Experience Optimization
Cornerstone Guesthouse sought to enhance their digital presence and improve the guest booking experience.
I played a key role in the initial development and design of their website, focusing on creating a user-friendly platform that made room bookings straightforward and intuitive.
This involved setting up a seamless booking system that allowed guests to easily reserve their stay and communicate specific needs directly to the guesthouse, ensuring a personalized experience.
Additionally, I facilitated the second rebuild of the website, keeping the design fresh and aligned with evolving guest expectations.
My role also extended to managing email hosting and system setup, ensuring smooth communication channels between Cornerstone Guesthouse and its guests.
On the digital marketing front, I create and manage weekly social media posts on Facebook and Instagram, keeping the guesthouse visible and engaging with both current and potential guests.
This integrated approach helped Cornerstone Guesthouse maintain a strong online presence and offer a hassle-free booking and communication process.
About The Project
The Ultimate Course Digital Marketer Challenge
(UDMC) is a flagship project of DNA Super Systems, where I played a significant role in every stage of its development and execution.
As part of our focus on Software as a Service (SaaS) and course creation, this challenge was designed to provide aspiring digital marketers with an immersive and effective learning experience.
From conceptualization to completion, my team and I managed everything: crafting high-converting landing pages, running targeted Facebook ad campaigns, building fully automated courses, and setting up lead automation systems.
We monitored and optimized campaigns to attract and engage participants, utilizing a seamless pipeline structure to manage interactions as participants progressed through the course.
As with other courses developed under the DNA brand, such as DNA TrueNorth, UDMC reflects our commitment to creating transformative learning experiences supported by cutting-edge automation and intuitive engagement strategies.
Our holistic approach ensured that every touchpoint—from the first ad click to course completion—provided value, kept participants engaged, and smoothly navigated them through the learning journey.
Watch this space, more coming soon...
I'VE WORKED WITH
Brands, Companies & SME's...
Frequently Asked Question
What kind of digital marketing services do you offer?
I specialize in full-stack digital marketing, which includes creating and managing sales funnels, marketing automation, content strategy, social media advertising, and data-driven optimization. My services are tailored to drive growth, from launching products to building powerful online presences that engage customers effectively.
How can you help grow my business or online product?
My focus is on results-driven strategies, such as high-converting sales funnels, marketing automation, and creative content campaigns. By leveraging data and strategic planning, I help online courses, SaaS products, and other offerings achieve greater visibility, higher conversions, and consistent growth.
What industries do you have experience with?
I have successfully worked across various industries including real estate, finance, e-commerce, and online education. This broad experience allows me to understand different markets and effectively adapt my strategies to address the specific challenges each industry faces.
What makes your approach different?
My approach combines innovative marketing techniques with a data-driven mindset. I don’t just run campaigns—I analyze every aspect to ensure we’re maximizing ROI and adapting swiftly to what works best. Additionally, I emphasize automation and funnel efficiency to make sure that your marketing efforts are not only impactful but scalable.
Do you work with clients globally and how do you manage collaborations remotely?
Yes, I collaborate with clients all around the world. I am comfortable working across time zones, and my remote working setup is equipped with high-speed internet and backup solutions to ensure reliability. I value clear communication and set structured processes to keep all stakeholders aligned and projects on track.
Blogs & Articles
Coming soon... ;-)
Testimonials
People's Kind Words
I had the pleasure of collaborating with André Von Below as my guide in the realm of digital transformation. His unmatched expertise and passion for the subject matter were evident from the start. André's ability to understand the unique needs of businesses, including mine, and identify smart solutions for growth is remarkable. He simplifies complex concepts, making them easy to grasp, and his dedication to ensuring success in the digital age is commendable. André's contagious enthusiasm and talent for inspiring adaptation and thriving in the digital era make him an invaluable asset. I highly recommend André's services for anyone seeking guidance in their digital journey!
Annecke M.
Andre’s speciality in coming up with smart solutions that lead to growth and new ideas is simply amazing and a breath of fresh air for us. Part of our mission is to drive technology on our show when bringing youth and seniors closer together. We are privileged to have him on board
Donovan K.
Office:
Durbanville, Cape Town
Call
Email:
Site: www.andre.vonbelow.co.za